GEORGINA RODRGUEZ, A SPANISH MODEL AND TV STAR, IS THE FIRST GLOBAL FACE OF THE ITALIAN FASHION HOUSE ELISABETTA FRANCHI.

Elisabetta Franchi chose an international name as the chosen brand ambassador embodying the image of a confident and self-aware female for the first time in the fashion house’s history.

Georgina Rodrguez is the ideal protagonist of an individual and stylish narrative, which is open to external, aesthetic influences, different cultures, and new vibrations that serve as the fil rouge running through the Spring-Summer 2023 collection, as captured by Bologna-based photographer Nima Benati.

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“Georgina has always come across as a woman who is in sync with my world and is the perfect representation of those who wear my creations,” the designer said.

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“Self-awareness, a strong but always refined sensuality imbued with a touch of international sophistication – these are the brand’s values as interpreted by Benati, who brilliantly captured all the power of Georgina Rodrguez’s distinctive features and expressiveness.”